When it comes to choosing a name for your blog or website, search engine friendly terms or key words can help your target find your site. A keyword rich title can also help your site stand out among a collection of search engine results. Let’s say you’re going to blog about your obsession with cow… [Continue Reading]
5 Tips for Starting a Blog
Here are five tips that can help you get your blog off on the right foot: 1) Set Clear Goals and Objectives What do you want to achieve with your blog? Are you looking to communicate with friends and family? Generate enough traffic to sell advertising? Attract potential customers or clients? Publish the poems you’ve… [Continue Reading]
Blogging and the Search Engine Lottery
Your blog posts are like tickets in a lottery. The more tickets you buy, the the more chances of winning the prize. Each time you post a blog on your company web site, you’re buying a ticket in the great Google lottery. The grand prize is that coveted top spot in the Google search results.… [Continue Reading]
5 Tips for Growing a Twitter Following that Listens
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Twitter users are quick to get caught up in the follow numbers. For the most part, followers are a good thing. Without followers, there’s nobody to talk to. Without followers, your message get’s lost. The problem is, Twitter gets noisy very quick and the easiest way to manage the noise is to cut out those… [Continue Reading]
10 Days to a Better White Paper: Day 10 – Get It Out There!
So it’s finished. You’ve followed the tips in this series and you’ve got the perfect white paper. Now what? You can do one of two things — You can A: Put it on your website and wait for the leads to roll in or B: You can get out there and actively promote your white… [Continue Reading]
10 Days to a Better White Paper – Day 9: Make it Easy to Read
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Throughout this series, I’ve emphasized the importance of capturing the reader’s attention and not letting them get away. Target readers are pressed for time. Give them a reason not to read your white paper, and they won’t. One of the quickest ways to turn a reader away from your paper is by making it physically… [Continue Reading]
10 Days to a Better White Paper – Day 8: Writing for both the Quick Read and Close Read
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So you’ve drafted a great 10 page white paper. Problem is, no matter how compelling the content, the paper is worthless if your target audience won’t take the time to read it. So the question becomes, how do you convince a busy executive to sit down and read your white paper? Think about how you… [Continue Reading]
10 Days to a Better White paper – Day 7: The Call to Action
One of the most important yet most often overlooked elements of any white paper is the call to action. No matter how exciting the information, no matter how important, if you don’t direct the reader to take the next step, your white paper will not perform to its fullest potential. Tell the reader exactly what… [Continue Reading]
10 Days to a Better Whitepaper – Day 6: Writing the Draft
For the writer facing deadline, there is nothing as intimidating as a blank page (or computer screen) screaming for words. At the same time, that blank page offers a world of potential just waiting to be developed. Now its time to turn this potential into a powerful, compelling finished piece. At this point in the… [Continue Reading]
10 Days to a Better White Paper – Day 5: The Power of Prewriting
So you’ve completed the research and now you’re staring down the barrel of a big blank computer screen. Before putting fingers to keyboard, step back a moment and do a little planning or “prewriting.” Prewriting forces you to organize your thoughts resulting in a much more efficient writing process. If your project requires the approval… [Continue Reading]
